One can write articles from scratch on topics related to their blog’s subject or they can produce articles based on posts already placed on the blog.
In order to avoid any potential risk of a duplicate content penalty from Google or other search engines, it is generally a good idea to produce an article that is not merely a word-by-word reproduction of an existing post. The risk of experiencing problems is minimal and could only occur in some fairly specific circumstances, but the ease with which a post can be modified while turning it into an article is slight enough to justify taking a little extra care.
Remember, although the articles will serve as a form of advertisement for your blog, they should be informative and compelling pieces, not just a direct pitch for visitors to stop by! Ideally, your article will serve to show off some of your better writing and insight and will persuade readers to take a look at what else you have to offer. Well-written pieces are also more likely to be nabbed by webmasters on the hunt for free content.
Ideally, articles used for this strategy should be somewhere in the neighborhood of 400 to 700 words.
Ideally, articles used for this strategy should be somewhere in the neighborhood of 400 to 700 words.
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