The first use of your counter is simply to monitor your traffic. You will be able to find out how many people are visiting your blog, when they are coming and from where they are coming. Raw traffic numbers help you to determine whether your traffic building efforts are succeeding.
A second use for counters is to learn a bit about how people are finding you. For instance, if you check the referrers for your traffic using your counter service, you may discover that very few visitors are coming from one search engine while others are coming in drovers from another. This will give you an idea of where you need to better concentrate your efforts.
Additionally, the referrer logs will often tell you what people were searching for when they found your site. This can be very valuable information. If you notice an influx of people searching around a particular phrase, you may want to make sure to construct a post on that subject, for instance. It will also give you an idea of whether or not the people who are visiting your site are actually finding what the things for which they were looking.
Getting traffic is great, but it is even better when you know it’s happening. If you operate without a functioning counter, you will have no way of knowing whether or not your traffic-building efforts are paying off.
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