Usability, as it relates to online endeavors, can involve everything from site structure to color choices. With respect to written content, we will primarily be concerned with constructing posts that comport with readers’ preferences and expectations for written materials.
Internet readers tend be “scanners.” They generally scan a page or post and then make a determination as to whether or not to invest more time and effort in reading the material carefully. If their scan does not provide them with something to grab their attention and interest, they are more likely to click away than they are to continue reading.
Thus, content should be offered in a way that is easy for users to scan. It should also be provided in a way that encourages online reading. What does this mean in terms of practical considerations?
One should offer text in a size that is easily read. They should also offer content in the form of shorter paragraphs and make use of “white space” to make scanning easier. Long paragraphs are not as well-received as shorter ones.
The choice of a font should be based on readability rather than on whether or not one feels it possesses some greater aesthetic value.
One should offer text in a size that is easily read. They should also offer content in the form of shorter paragraphs and make use of “white space” to make scanning easier. Long paragraphs are not as well-received as shorter ones.
The choice of a font should be based on readability rather than on whether or not one feels it possesses some greater aesthetic value.
Content usability is important and any blogger truly interested in maximizing the comfort and value of the user’s experience. That attention to detail can increase repeat visitation and total page views.
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