This is one of the original free link-building techniques. You find a site that compliments your own in terms of content and you then send the webmaster or blogger an email inquiring about trading links.
The upside is that it is completely free and can create an opportunity for cooperative and interesting interaction with someone who shares your interest.
The upside is that it is completely free and can create an opportunity for cooperative and interesting interaction with someone who shares your interest.
The downside is that the success rate is pretty low. Some people will even recommend avoiding this tactic altogether, because you are likely to be ignored more often than a trade occurs.
Trades can be tough because no one likes the idea of linking to a potential competition. Additionally, if you are operating a fledgling blog, you probably have far less to offer your trading partner than they have to offer you. There are also legitimate concerns about honesty in link trading. Many people have been known to agree to link trades only to never put up the reciprocal link or to keep it there only until you have verified its presence.
Trades can be tough because no one likes the idea of linking to a potential competition. Additionally, if you are operating a fledgling blog, you probably have far less to offer your trading partner than they have to offer you. There are also legitimate concerns about honesty in link trading. Many people have been known to agree to link trades only to never put up the reciprocal link or to keep it there only until you have verified its presence.
In some circumstances, however, a link trade can be a good decision. If you find a site that seems like a natural companion to your blog, it is worth floating an offer.
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