Article distribution has grown into one of the web’s most popular viral marketing strategies for sites of all types. Although many bloggers are not acquainted with this technique, they benefit as much from it as can any other site. Promoting with articles not only creates a direct stream of traffic from your article, it also enhances your backlink totals, making your blog even more attractive to the search engines.
The underlying idea of this strategy is relatively simple. You write an article (preferably something directly related to the subject matter of your blog). You then make the article available to others free via one or more article repository sites. Webmasters looking for content for their sites find your article at the repository and then use it on sites they own. The article contains a “resource box” that includes a little information about you and a link back to your blog. Thus, every time the article is used, another link back to your blog is generated.
The unquenchable thirst for valuable content makes this technique a real winner. A single article on a hot topic may eventually find its way onto scores of other websites. Each time that article is used, your traffic potential is enhanced.
The unquenchable thirst for valuable content makes this technique a real winner. A single article on a hot topic may eventually find its way onto scores of other websites. Each time that article is used, your traffic potential is enhanced.
Surfers who find and read the article may be inspired to stop by the source’s blog for more quality information. Search engines, meanwhile, will notice the links and make note of them, increasing the standing of your blog in terms of search results.
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