A blogroll is a list of links to other blogs. They can often be found on the sidebars of some blogs and are a way of telling readers what other blogs they may find of interest. Bloggers are notoriously generous about putting other bloggers on their blogrolls and it can be a great way of increasing the links to your blog and direct traffic, too.
Not all blogging platforms support a blogroll, per se. However, any blogger can add links to other blogs and sites of interest on their own blog. Sometimes this is done as a link exchange, sometimes it is simply done because one writer finds another’s site valuable.
Feel free to add other legitimately interesting blogs to your blogroll. If you add a blog, you might want to notify the other blogger. In many cases, they will reciprocate. You don’t want to minimize the value of your blogroll or to direct your readers to poor sites, so don’t pollute your list with a series of sub-par blogs simply in hopes of generating backlinks.
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