No one will charge you a penny for participating in a traffic exchange. The programs are invariably free of charge. All that is required of you is your time surfing. Thus, the question you need to be asking is whether a minute of your time is worth a traffic exchange visitor to your blog.
If you enjoy looking at other blogs on a variety of subject, it may be a justifiable expenditure of time. After all, you would probably be doing it anyway, so you might as well get some free benefit out of it. However, if you wouldn’t be checking out others’ blogs otherwise, it may not make a great deal of sense to participate in a traffic exchange.
This is primarily because the quality of traffic you get from exchange programs is limited. Most participants are involved simply because they, like you, want to drive traffic to their blog. They are not really particularly interested in your blog or what you have to say. They may not pay much attention to what you offer on your blog. Instead, they will simply stay there for a few moments (as required to earn their credit) and will then click on to the next blog. You will get traffic. You won’t get targeted traffic.
Now, if your blog is truly spectacular, you might be able to grab the attention of some of the exchange program members. You may also encounter some members who are genuinely interested in your blog. However, the overall quality of traffic exchange visitors is not what you might be hoping for.
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