Tips For Traditional Link Building

1. Track your trades! Make sure the other side is holding up their end of the bargain. Check your backlinks occasionally and make sure those who are supposed to be offering links to your site are doing so.
2. Ask for anchor text! A link to http://www.widgetz.com is fine, but it is not quite as good (in the eyes of the search engines) as a text string stating All of the Best Widgets that serves as a hyperlink to your site. This is called anchor text and it can produce better results than a traditional URL link.