Nothing gets noticed quite like the controversial. If you are looking for a way to get some attention (and, thus, traffic), it is possible to do so by taking controversial stands on issues related to your topic. This can get you noticed in a hurry!
However, utilizing controversy as a means of generating traffic is not usually a reasonable long-term strategy. First, how controversial can you be on a regular basis? If your blog’s success is based upon your willingness to take outlandish or controversial positions, you will put yourself in a position where you are forced to either constantly one-up yourself or becoming boring by comparison.
Second, intentionally taking a non-mainstream perspective just to get some attention risks alienating a portion of your potential audience. You want traffic, but you would probably prefer that not all of it came from people who want to argue with you! If you have a strongly held position that might create some controversy, don’t feel as though you have to hold back. Self-expression, after all, is what blogs are all about.
However, you probably should not fall into the rut of using wild claims or inflaming rhetoric to drive traffic to your blog. Instead, concentrate on authoring relevant, quality, thought-provoking content.
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