Don’t count yourself! If you are frequently checking out your own blog, be certain that you take that into account when interpreting your statistics. This often occurs early in the lifespan of a blog when you are tweaking the layout, etc.
Look at page views! The number of people who come by your blog is important, but the amount of time they spend there and the number of different pages and entries...
Selasa, 29 Maret 2011
Using Your Counter
The first use of your counter is simply to monitor your traffic. You will be able to find out how many people are visiting your blog, when they are coming and from where they are coming. Raw traffic numbers help you to determine whether your traffic building efforts are succeeding.
A second use for counters is to learn a bit about how people are finding you. For instance, if you check the referrers...
Getting A Counter
This article focuses on free traffic production strategies, so we are only going to address free counters and stat services. If you are running your own blog on a domain you own, your host may provide you with tracking tools you can easily use. These tend to be more comprehensive than those offered by free services and should be used when possible.
Free counters are readily available. Sitemeter is...
Adding It Up
A counter of some sort is a necessity for your blog. It will allow you to monitor your traffic, to determine its sources, and will provide you with information that can help you to improve your blog to produce even more traff...
Tips For Forums
Use forums to your advantage! Don’t just look at forums as a means by which to promote your blog--use them as a community and learning tool. There is a lot of great information and expertise being shared in forums and you can benefit as much from that as you can from the increased exposure for your blog.
Choose strong forums! If you are going to make use of a few forums in your “sigging” and learning...
Using Your Signature
Your signature will automatically attach yourself to all of your forum posts, assuming you have your settings correct (check your settings at the control panel to be sure).
Resist the urge to post a series of “me, too” responses to threads in an effort to get your signature out there. Forums succeed because users impart real information and opinion. Make yourself into a valuable contributor and it...
Writing Your Signature
You want to use your signature as a means of promoting your blog, but you don’t necessarily want to convert into a block of advertising space. Subtlety is a good idea! Include your name and a link to your blog with a brief description.
Signatures are usually authored via a control panel at the forum. It is worth noting that most signatures will not be written in plain text or in traditional...
Forums
Online message boards and forums are a great way to socialize and learn. They are also a neat way to promote your blog. There are forums devoted to almost every topic, and with very little research you are sure to find an active community of people interested in the subject matter of your blog. They can be a great place to interact, to refine ideas that may later become staples of your blog, and to...
Tips For Community
Be an active participant in the blogging community! Find some blogs on your topic that you enjoy and read them regularly. Comment when you feel you have something valuable to add to the conversation. This can inspire others to find you--and they are the kind of targeted traffic you really crave.
Engage your readers! When you find comments on your blog, respond to them. Keep the dialog going. Blogs...
Allowing Comments
In most cases, a blogger is well-advised to allow comments from others. This inspires the sense of interactivity and community that makes blogging so attractive.
You may have to deal with blog comment spam as a result of your willingness to accept comments. This can be a hassle, but most providers offer tools to help you combat the comment spam. If you can do a word or code verification, it...
Blogrolling
A blogroll is a list of links to other blogs. They can often be found on the sidebars of some blogs and are a way of telling readers what other blogs they may find of interest. Bloggers are notoriously generous about putting other bloggers on their blogrolls and it can be a great way of increasing the links to your blog and direct traffic, too.
Not all blogging platforms support a blogroll,...
Commenting
One of the best ways to get others to find your blog is by visiting theirs and leaving comments about their posts and observations. Blogs are often something akin to mini-online communities and comments play a large role in the communicative function of blogs. Bloggers tend to check the blogs of those who have visited and you can develop some regular readers simply by making comments on other blogs.
In...
Community
Blogs are a magnet for traffic, in many ways. Initially, their very structure and layout tend to be conducive to good results in the search engines. The constantly-updating nature of a blog intensifies that effect. Blogs have another traffic advantage that traditional sites are largely lacking. There is a vibrant and active blogging community that can also help you spur traff...
Tips For RSS Feeds
Don’t forget to update! Make sure you remember to either ping using a mass-ping service or to manually alert RSS aggregators about your feed every time you update. Otherwise, you are losing some of the potential value of the feed.
Make your feed a moneymaker! Some bloggers who are particularly interested in making their blog pay may want to consider using their RSS feed as a vehicle for advertising....
RSS Feeds As A Way Into Yahoo
There is a now well-known technique that may enable your site to be discovered and indexed by the Yahoo search engine in record time. This technique makes use of your RSS feed and is a relatively simple thing to do.
You must have a free Yahoo account in order to do this. Create an account if you do not already have one. The sign up procedure is fast and simple.
After logging into your...
Submitting your RSS Feed
Having a feed will not do you much good if no one reads it! Thus, you must share your RSS feed with others. This can be done, in large measure, by using one of the multiple site ping services mentioned earlier. Pingoat, for instance, will request your RSS feed and will transmit it to a number of sites that aggregate these feeds.
You can also opt to submit your feed to any number of other RSS...
Creating An RSS Feed
Your blogging software will probably handle the process of creating an RSS feed for your blog automatically. For instance, those blogging at Blogger.com are automatically “given” an RSS feed (in Atom format) that they can burn and use. Other blogging services provide RSS feeds, as well.
If your blog service provider or software doesn’t automatically create an RSS feed for your blog, you can...
RSS Feeds
RSS, or Really Simple Syndication (sometimes referred to as Rich Site Summary) is a means by which blogs can broadcast their content to a number of services and individuals easily. Some have gone so far as to argue that RSS is one of the chief reasons why blogging holds so much potential.
An RSS feed collects the content of your post (depending on your software, you can opt to syndicate the...
Tips For Traffic Exchanges
Don’t participate as a key part of your strategy! The only time participation in a traffic exchange program makes good sense is if you are going to be cruising around the blogosphere anyway. There are plenty of things you can do with the time you have set aside for blog marketing that will produce longer-lasting and more beneficial results. However, if you are going to be checking out blogs for fun...
Finding Traffic Exchanges
There are numerous exchanges, each offering some slightly different twist on the same overall theme. They can be found easily. A simple Google search of “blog traffic exchange” will bring most of the major players in the field to your immediate attenti...
Traffic Exchanges Value
No one will charge you a penny for participating in a traffic exchange. The programs are invariably free of charge. All that is required of you is your time surfing. Thus, the question you need to be asking is whether a minute of your time is worth a traffic exchange visitor to your blog.
If you enjoy looking at other blogs on a variety of subject, it may be a justifiable expenditure of time....
Traffic Exchanges
There are a variety of traffic exchange sites online that are willing to send visitors to you in exchange for you checking out other members’ blogs. Basically, you visit someone else’s blog and earn credits that can then be “cashed in.” The site then directs other traffic exchange members to your blog, where they earn credits.
Usually, the exchange works on a two to one ratio. For every two...
Tips For Articles
Hot Topics! Your article is likely to find a home on more websites and to attract more interest if it provides information about a red-hot topic. If there is some aspect of your subject matter that is of particular interest, consider authoring an article on that topic.
Consider Automation! There are products available that will allow you to submit your articles to hundreds of article repositories...
Repepetion
Increasing traffic via the submission of articles is a great way to give your blog a boost. One great aspect of this traffic-generation technique is that it is not merely a one-shot proposition. You can repeat the process as often as you would like, simply by writing a new article.
Some bloggers will author a new article monthly. Others weekly. Some will just do it when the mood strikes them....
Submitting The Article
There are scores of sites that will accept your article. A quick Google search of “submit articles” or even “free articles” will give you a variety of options.
Many sites limit acceptance to articles on a particular theme. For instance, there are many business-related article repository sites. These sites will not be interested in your article about dog grooming, no matter how often you send...
Writing The Resource Box
The resource box will contain whatever biographical information you would like to impart, along with a note about your blog and its URL. It is critical to make sure your site’s address is included in the resource box--that is how others will find their way from your article to your blog.
Most article repositories will have a size limitation on the resource box in order to prevent people from...
Writing An Article
One can write articles from scratch on topics related to their blog’s subject or they can produce articles based on posts already placed on the blog.
In order to avoid any potential risk of a duplicate content penalty from Google or other search engines, it is generally a good idea to produce an article that is not merely a word-by-word reproduction of an existing post. The risk of experiencing...
Articles
Article distribution has grown into one of the web’s most popular viral marketing strategies for sites of all types. Although many bloggers are not acquainted with this technique, they benefit as much from it as can any other site. Promoting with articles not only creates a direct stream of traffic from your article, it also enhances your backlink totals, making your blog even more attractive to the...
Tips For Directories
Break it into Pieces! There are so many directories that you might want to make directory submission an ongoing process. You can add your blog to a few directories each day in your spare time. The cumulative effect will be significant!
Write a good description! When describing your blog, make it an attractive and interesting possibility for a reader. You also want to make sure your description contains...
Blog Directories
The directory tips we just covered will work for any site. One of the great advantages to using a blog is that you can make use of these traditional tactics easily and effectively while also benefiting from strategies unique to blogs. An example of this is the blog directory.
Blog directories live up to their name. They are organized directories consisting completely of blogs. They will list...
Submitting to Directories
Most directories make submission intuitive. Generally, you browse the categories until you find the area that is best-suited for your blog. You then click on a visible link to add a new listing. This generally brings you to a form you must complete.
There are certain bits of information you will want to have handy when submitting to directories. You will need to know your site’s URL, its title,...
Finding Free Directories
There are literally of thousands of free directories available. Most of them will probably have a category that is related to your blog. There are places online that maintain a list of directories. One example can be found at http://www.seocompany.ca/directory/free-web-directories.html, which provides several hundred directories.
New directories are being launched every day. Submitting to a...
DMOZ: The Open Directory Project
The “mother of all directories” is DMOZ. This is a human-edited compendium of web resources with an expansive array of categories and sub-categories. DMOZ ostensibly filters out “junk sites” and lists only those pieces of the internet that contain content that meets the varying standards of editors.
DMOZ listings are coveted by many webmasters because Google apparently relies on the listings...
Types of Free Directories
Free directories are those that will list your blog without charging you for the privilege. Their acceptance criteria may vary, and there is no guarantee that a directory will list your site. In most cases, however, inclusion is a very strong likelihood.
Some directories are wide-ranging and contain an immense variety of categories. Others are specific to a certain geographical area or topic...
Directories
Links are a key to traffic, and one great source of free links is directory submission. You have undoubtedly seen these sites online. They are organized compendiums of websites on a variety of subjects. They feature a brief description of a site and then a link to the site. You can get traffic a few different ways from a directory. There will be those who surf there and click on your link.
You...
Tips For Traditional Link Building
Track your trades! Make sure the other side is holding up their end of the bargain. Check your backlinks occasionally and make sure those who are supposed to be offering links to your site are doing so.
Ask for anchor text! A link to http://www.widgetz.com is fine, but it is not quite as good (in the eyes of the search engines) as a text string stating All of the Best Widgets that serves as a hyperlink...
Free Links
There are many sites that will accept and list links without any obligation or only with the requirement of a link back to them. These sites can be a great way to building your backlink totals. Note that this strategy is not particularly different than the link exchanges noted above. However, these processes tend to be automated and are generally more reliable. Nonetheless, one must be aware of the...
Link Trades
This is one of the original free link-building techniques. You find a site that compliments your own in terms of content and you then send the webmaster or blogger an email inquiring about trading links.
The upside is that it is completely free and can create an opportunity for cooperative and interesting interaction with someone who shares your interest.
The downside is that the success rate...
Traditional Link Building
There are a variety of specific tactics one can use to create links to their blogs. Many of those strategies are outlined in this ebook. However, despite the power of articles, sigging and other strategies, one must still consider some of the traditional means by which they can acquire links.
Links are half of the traffic battle. By taking advantage of some tried and true link building strategies,...
Tips for Search Engines
Patience is a virtue! It can sometimes take a little bit of time before the major search engines cozy up to your blog. Don’t be offended or too frustrated. Continue working on your blog and following other traffic generation methods. The nice thing about the content tactics covered here are that they are all mutually reinforcing. If a long period passes, go back and check your work. But don’t get...
Blog Search Engines
The tactics mentioned above apply to websites of any sort. As a blogger, you can make use of them. However, the growth of blogging has led to the creation of blog-only search engines. You would be remiss if you did not submit your blog to these engines.
A simple Google search for the phrase “blog search engine” will yield many additional opportunities to get your blog noticed. Realize that often...
Lesser Search Engines
Right now, the search engine field is dominated by three players: Google, MSN and Yahoo. These are the three search engines that matter and care must be taken to make sure all three index your blog. There are, however, other search engines out there. Some are rarely used relics that have managed to hold onto a small chunk of cyberspace. Others are paid-for-inclusion engines that are little more than...
Ways to be Discovered
All it requires for a search engine to find you is a link to your blog on another site. Eventually, the search engines will spider that link and discover the blog. You can increase the likelihood of being found quickly by getting multiple links for your site out there and by trying to get links that are likely to be spidered quickly.
Large, popular sites are frequently spidered and a link on a site...
Getting Into The Search Engines
In order for your blog to come up in search engine results, the search engine must know it exists. Getting discovered, and indexed, by search engines is a critical first step to securing search engine traffic.
Contrary to the beliefs held by some, a search engine cannot simply “find” your blog on its own. It must be led to the blog in some fashion. There are two general ways by which this can...
Tips For Content
Show Off! Although your blogging software will archive your old posts, they probably won’t be seen by visitors who didn’t find them via a search engine. That might be fine in some cases, but occasionally you will have written a real gem that you would love to keep right up in front for all to see. If you want to encourage visitors to take a longer look at your blog (and to keep coming back for more),...
Content Usability
Usability, as it relates to online endeavors, can involve everything from site structure to color choices. With respect to written content, we will primarily be concerned with constructing posts that comport with readers’ preferences and expectations for written materials.
Internet readers tend be “scanners.” They generally scan a page or post and then make a determination as to whether or not...
Controversy
Nothing gets noticed quite like the controversial. If you are looking for a way to get some attention (and, thus, traffic), it is possible to do so by taking controversial stands on issues related to your topic. This can get you noticed in a hurry!
However, utilizing controversy as a means of generating traffic is not usually a reasonable long-term strategy. First, how controversial can you...
Keywords and Content
Search engines operate on keywords. Put simply, keywords are the words for which people are searching. By making sure you use these keywords in your content, you are more likely to be discovered.
Thus, you can produce some pretty remarkable traffic jumps by using the keyword phrases people are typing into Google. This is obvious, but it does bring up a few interesting questions.
How do I find...
Updating Content
People like new information. If they are interested in your topic, they want to see more information about it as often as possible. Search engines mimic people in that regard. They absolutely adore frequently updated sites. They reward blogs that provide frequent updates with better locations in search results. Providing regular content is one of the best ways to appeal both to your human readers...
Quality and Uniqueness
There are many things you can do to produce content that really have no direct relationship to the quality of your blog, and you should consider pursuing them. However, nothing will turn a blog into a success like high quality content.
Good content creates a readership. Those repeat visitors can be the lifeblood of a successful blog. Additionally, other people who operate blogs notice good content...
Subject Matter
Blogs that tackle a specific and limited range of concerns generally tend to outdraw those with a more scattered approach. Blogging within a particular niche is usually the best way to experience success. However, there are limits to specificity. If one chooses a subject area that is too limited, the potentiality for high-volume traffic is reduced. Alternatively, if one opts to blog in a well-covered...
Content
A blog is nothing more than a vessel into which we place content. Content refers to the materials presented in the blog. Content is so critical to the success of a blog, that we are going to address it first and look at it in isolation from all of the other traffic-producing strategies you can implement. Although there are blogs dedicated to podcasting, video casting and photography, this ebook will...
Keys to Traffic
What produces traffic? What is it about some websites that makes them popular destinations for a huge number of visitors? Why are some blogs checked out by tens of thousands of people every day while others struggle to find a single visitor? The issue of traffic can be complicated. There are a variety of factors at play, and every strategy can be dissected and the details debated ad infinitum. However,...
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